Mission Statement
The UC Master Food Preserver Program’s mission statement is used to help guide the program, and clearly defines our core goals and programmatic activities. The mission statement for all local county-based programs is the same as the statewide mission statement and should never be altered or modified.
“To teach research-based practices of safe home food preservation to the residents of California."
Tagline
A tagline is a memorable phrase that sums up the promise of the brand. The UC Master Food Preserver Program tagline should be used as often as possible to help the public recognize the program as a “go-to” source for home preservation questions. It goes hand-in-hand with the program mission statement. The tagline for all local county-based programs is the same as the statewide tagline and should never be altered or modified.
"Preserve today, relish tomorrow."
Quick Style and Reference Guide
Utilizing the Quick Style and Reference Guide promotes a cohesive statewide brand for the UC Master Food Preserver Program and minimizes the distribution of inconsistent or inaccurate information. This style guide is designed to help counties maximize volunteer and coordinator resources, and increase professionalism and consistent messaging.
Fonts
The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif). We realize that not everyone will have these font families available.
Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. These font families are automatically built into the templates in this Toolkit.
Logos
The official statewide logo for the UC Master Food Preserver Program is the key building block of the program’s identity and the primary visual element that communicates who we are and what we do. The logo should never be color enhanced, outlined or altered in any way. Visit the marketing logo page to learn more about logo use and where to download.
Non-Discrimination Language
USDA funding requires us to provide standard non-discrimination language in communications about programs. UC ANR policy related downloads are available online and updated by the Affirmative Action Team.
For single page printed publications advertising programs, the following statement is to be used (Updated May 2016):
"It is the policy of the University of California (UC) and the UC Division of Agriculture & Natural Resources not to engage in discrimination against or harassment of any person in any of its programs or activities (Complete nondiscrimination policy statement can be found at http://ucanr.edu/sites/anrstaff/files/215244.pdf )
Inquiries regarding ANR’s nondiscrimination policies may be directed to John I. Sims, Affirmative Action Compliance Officer/Title IX Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397."
Color Palette
Resources
- UC Master Food Preserver Program Quick Style and Reference Guide (PDF)
- UC ANR Branding Toolkit
- Non-Discrimination Language (Updated May 2015)
- University of California Brand Guidelines
- Extending information through the news media
Questions? Contact:
UC Master Food Preserver Program
ucmfp@ucanr.edu