UC Sustainable Agriculture Research and Education Program

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Marketing & Specialty Foods

Many small-scale farmers are responsible not only for growing their crops, but also for selling their products. Agricultural marketing can include selling to wholesalers, distributors, retailers, restaurants, and consumers.
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Collaborating to Access New Markets, 2011

The "Collaborating to Access New Markets" workshop, offered by the UC Small Farm Program, focused on ways small- and medium-sized growers can pool resources to better compete in wholesale markets and other larger distribution networks. The workshop was held June 29, 2011 in Woodland, Calif.
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Family Farm Series Publications: Farm Management

The Farm Management Packet contains the following publications: Considerations in Enterprise Selection How to Finance a Small Farm Farm Leases and Rents How To Determine Your Cost of Production Back to Family Farm Series Publications Please see our Farm Management page for the latest information.
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Soil Sampling

Soil tests can reveal nutrient deficiencies you didn't know about. The tests can save you money on fertilizer by pointing out fields high in nutrients. Fields that test high need less fertilizer than other fields.
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Small Farm News, Winter 1999

Winter99 Clover Stornetta Farms Straus Family Creamery rBST: Adoptions and Concerns Of California's Dairy Producers Trends in Dairy Consumption Director's Column Resources (Publications/Web Sites) News Notes...
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Handling of Fresh Culinary Herbs

July/August 1992 Marita Cantwell, Postharvest Specialist, Vegetable Crops Dept., UC Davis All the postharvest principles that apply to leafy green tissues apply to the handling of fresh herbs. Temperature is the single most important factor in maintaining quality after harvest.
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Specialty Olive Oil Production

November/December 1994 by Paul Vossen, farm advisor, Sonoma CountyCooperative Extension On the north coast of California several farmers are planting and producing specialty olive oils for sale in top-of-the-line markets.
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Letter to the Editor

Dear Editor, I own a five acre orchard in Chico. I have a 7.5 h.p., three phase electric water pump for the orchard. The only way I can have electricity to the pump from PG&E is on ag status. For agriculture there is a standby fee. On a 7.5 h.p. it's about $37.50 per month.
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