In return, brand ambassadors will receive branded promotional items, eligibility for prize drawings and public recognition.
Employees in any role are welcome to participate. As Vice President Glenda Humiston often says, we don't want UC ANR to be UC's best-kept secret. Help make the UC ANR brand as strong and memorable as possible!
Brand ambassador activities include:
- Auditing your branding and your unit's branding and fixing any compliance issues
- Ensuring that your unit knows where to find branding information and templates
- Encouraging colleagues to use properly branded email signatures, letterhead, etc.
- Sharing branding information and resources at meetings
- Asking people who are wearing/using outdated logos to work with Strategic Communications to update their items
- Recognizing people who do a good job with brand compliance
- Keeping track of “bad branding” examples you run across (and sharing them with Strategic Communications if they can't be addressed with your guidance)
- Viewing and recommending brand training resources on LinkedIn Learning or elsewhere for inclusion in the communications toolkit
To become a UC ANR brand ambassador, attend an in-person brand training workshop or watch the recorded brand training sessions “Stewarding the UC ANR Brand” at https://www.youtube.com/playlist?list=PLLjlfxpbNglZ1WUSs3127QrKDkkLEk5rT. Then, let Linda Forbes know you are interested in being a brand ambassador by sending her an email or adding a note to the post-workshop survey.
Participants must pass the Brand Ambassador Certification Test to demonstrate their understanding of effective branding.
For more information on becoming a UC ANR brand ambassador, visit https://ucanr.edu/sites/communicationstoolkit/Branding/Brand_Ambassador_Program